Business policy and strategy : the art of competition / by Cheryl Van Deusen, Steven Williamson, Harold C. Babson.
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TextPublication details: Boca Raton, FL : Auerbach Publications, c2007.Edition: 7th edDescription: xix, 241 p. : ill. ; 24 cmISBN: - 9780849383243
- 9780849383243 (alk. paper)
- HD31 .D48 2007
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Zetech Library - TRC General Stacks | Non-fiction | HD31 .D48 2007 (Browse shelf(Opens below)) | C1 | Available | Z010862 |
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| HD 31 .D134 2012 Fundamentals of Management/ | HD31.D135 2001 Organization theory and design / | HD31 .D3 2002 Management : | HD31 .D48 2007 Business policy and strategy : the art of competition / | HD31 .D487 1981 Organisation and management / | HD31.D487 1995 Managing organizations : | HD31.D53 2006 Cornerstones of management / |
Includes bibliographical references and index.
The importance of business strategy and the external business environment -- Critical beginnings -- Understanding existing strategy -- Identification of key performance measures -- Monitoring and forecasting the environment -- Influencers of corporate strategy -- Organization design and structure -- Strategic marketing issues -- Financial statements -- Production and operation management -- Human resources -- managing information systems -- Analyzing global business.
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