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Marketing for hospitality and tourism / Philip Kotler, Bowen John T, Makens James C.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, NJ: Pearson Prentice Hall, c2006Edition: 4th edDescription: xxiv, 932 p. : ill ; 29 cmISBN:
  • 9780132017732
Subject(s): LOC classification:
  • TX911.3.M3 .K68 2010
Contents:
Understanding the hospitality and tourism marketing process-- Developing hospitality and tourism marketing opportunities and strategies-- Developing the hospitality and tourism marketing mix-- Managing hospitality and tourism marketing.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - Pioneer General Stacks Non-fiction TX 911.3.M3 K68 2006 (Browse shelf(Opens below)) C5 Available Z001478
Books Books Zetech Library - Pioneer General Stacks Non-fiction TX 911.3.M3 K68 2006 (Browse shelf(Opens below)) C3 Not For Loan Z000841
Books Books Zetech Library - Pioneer General Stacks Non-fiction TX 911.3.M3 K68 2006 (Browse shelf(Opens below)) C4 Available 00844
Books Books Zetech Library - TRC General Stacks Non-fiction TX 911.3.M3 K68 2006 (Browse shelf(Opens below)) C2 Available Z000842
Books Books Zetech Library - TRC General Stacks Non-fiction TX 911.3.M3 K68 2006 (Browse shelf(Opens below)) C1 Available Z000838
Browsing Zetech Library - Pioneer shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
TX 911.3.M27 W35 2009 Introduction to hospitality / TX 911.3.M273 M4 2000 The business of hotels / TX 911.3.M3 K68 2006 Marketing for hospitality and tourism / TX 911.3.M3 K68 2006 Marketing for hospitality and tourism / TX 911.3.M3 K68 2006 Marketing for hospitality and tourism / TX911.3.M3K68 2006 Marketing for hospitality and tourism / TX 911.3.N44 2002 Marketing and sales strategies for hotels and travel trade /

Includes bibliographical references and index.

Understanding the hospitality and tourism marketing process-- Developing hospitality and tourism marketing opportunities and strategies-- Developing the hospitality and tourism marketing mix-- Managing hospitality and tourism marketing.

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