Events management : an integrated and practical approach / Razaq Raj, Paul Walters, Tahir Rashid.
Material type: TextPublication details: Los Angeles : SAGE, 2009.Description: 250 p. : ill. ; 25 cmISBN:- 9781412923347
- 1412923344
- 9781412923354 (pbk.)
- 1412923352 (pbk.)
- 338.473942068 22
- GT3405 .R35 2009
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Books | Zetech Library - Mang'u General Stacks | Non-fiction | GT3405 .R35 2009 (Browse shelf(Opens below)) | C1 | Available | Z011168 | ||
Books | Zetech Library - Mang'u General Stacks | Non-fiction | GT3405 .R35 2009 (Browse shelf(Opens below)) | C.2 | Available | Z011071 |
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GT511 .F37 2007 Fashion theory : a reader / | GT3405 .G48 2007 Event studies : theory, research and policy for planned events | GT3405 .G48 2007 Event studies : theory, research and policy for planned events | GT3405 .R35 2009 Events management : an integrated and practical approach / | GT3405 .R35 2009 Events management : an integrated and practical approach / | GV 201 .W368 2009 Physical Fitness Companion : | H51.H57 2014 A historiography of the modern social sciences / |
Includes bibliographical references (p. [240]-244) and index.
Introduction; Types of Events; Planning for Festivals, Conferences and Events; International and Legal Requirements for Event Organisers; Human Resource Management; Event Tourism; Marketing Process; Integrated Marketing Communications and Public Relations; Event Sponsorship; The Role of the Finance as a Resource; The Importance of Fundraising and other Sources of Finance; Costing and Pricing Strategies; Capital Investment Decisions; Event Logistics; An Integrated Approach; Events Production and Equipment Design; Lights and Associated Equipment in Common USAGE in Venues and Events.
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