Event studies : theory, research and policy for planned events Getz, Donald
Material type: TextPublication details: Oxford, UK: Butterworth-Heinemann, 2007.Description: xxiv, 442p. :8 unnumbered pages of plates ill.(col. ), 25 cmISBN:- 9780750669597
- GT3405 .G48 2007
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Books | Zetech Library - Mang'u General Stacks | Non-fiction | GT3405 .G48 2007 (Browse shelf(Opens below)) | C1 | Available | Z011163 | ||
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Includes bibliographical references and indexes.
Chapter 1: Introduction and Overview of Event Studies--Chapter 2: The World of Planned Events--Chapter 3: Foundation Disciplines (Part One)--Chapter 4: Foundation Disciplines (Part Two)--Chapter 5: Foundation Disciplines (Part Three--Chapter 6: Closely Related Professional Fields--Chapter 7: The Event Experience and Meanings--Chapter 8: Event Design--Chapter 9: Antecedents and Choices--Chapter 10: Management of Events--Chapter 11: Outcomes and the Impacted--Chapter 12: Events and Public Policy--Chapter 13: Creating Knowledge in Event Studies--Chapter 14: Conclusions.
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