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Strategic market management / David A. Aaker.

By: Material type: TextTextPublication details: Hoboken, NJ : Wiley, c2008.Edition: 8th edDescription: xii, 322 p. : ill. ; 23 cmISBN:
  • 9780470056233 (pbk. : alk. paper)
  • 0470056231 (pbk. : alk. paper)
Subject(s): LOC classification:
  • HF5415.13 .A23 2008
Online resources:
Contents:
External and customer analysis -- Competitor analysis --Market/sub-market analysis --Environmental analysis and strategic uncertainty -- Internal analysis --Creating advantage, synergy and strategic philosophies -- Alternative Value Propositions -- Building and managing brand equity -- Energizing the business -- Leveraging the business -- Creating New businesses -- Global Strategies -- Setting priorities for businesses and brands --Organizational issues
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - TRC General Stacks Non-fiction HF 5415.13 .A23 2008 (Browse shelf(Opens below)) C1 Available Z011757
Browsing Zetech Library - TRC shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF5415.13 .A23 2008 Strategic market management / HF5415.13 .A23 2008 Strategic market management / HF5415.13 .A23 2008 Strategic market management / HF 5415.13 .A23 2008 Strategic market management / HF5415.13 .A34 2018 Strategic Marketing Issues in Emerging Markets / HF5415.13 .B35 2020 Marketing / HF5415.13 .B4 2003 Services marketing :

Includes bibliographical references and index.

External and customer analysis -- Competitor analysis --Market/sub-market analysis --Environmental analysis and strategic uncertainty -- Internal analysis --Creating advantage, synergy and strategic philosophies -- Alternative Value Propositions -- Building and managing brand equity -- Energizing the business -- Leveraging the business -- Creating New businesses -- Global Strategies -- Setting priorities for businesses and brands --Organizational issues

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