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Foundations of marketing / William M. Pride, O.C. Ferrell.

By: Contributor(s): Material type: TextTextPublication details: Boston : Houghton Mifflin, c2004.Description: xviii, 478 p. : col. ill. ; 28 cmISBN:
  • 0618251510 (student ed.)
  • 0618251502 (exam copy)
Other title:
  • Foundations of marketing
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415 .F47 2004
Contents:
Strategic marketing and its environment -- Using technology for customer relationships and global environment -- Target market selection and research -- Customer behaviour -- Product decisions -- Pricing decisions -- Distribution decisions -- Promotion decisions
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - TRC General Stacks Non-fiction HF 5415 .F47 2004 (Browse shelf(Opens below)) C1 Available Z011755
Browsing Zetech Library - TRC shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF5415 .B6336 2013 Essentials of marketing / HF5415 .B6336 2013 Essentials of marketing / HF 5415 .D92 2001 Business marketing : HF 5415 .F47 2004 Foundations of marketing / HF5415 .H24 2006 Harvard business essentials : marketer's toolkit : the 10 strategies you need to succeed. HF 5415 .H66 1982 The World of Business / HF5415 .H8 2012 Marketing /

Includes bibliographical references and indexes.

Strategic marketing and its environment -- Using technology for customer relationships and global environment -- Target market selection and research -- Customer behaviour -- Product decisions -- Pricing decisions -- Distribution decisions -- Promotion decisions

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