Principles of marketing : a skill-building approach / J Kuria Thuo
Material type:
TextPublication details: Nairobi, Kenya : Acrodile Publishing Limited, c2008.Edition: 2nd EditionDescription: x, 175 p. : ill. , 25 cmISBN: - 9789966724946
- HF5415 .T48 2008
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
Zetech Library - TRC General Stacks | Non-fiction | HF5415 .T48 2008 (Browse shelf(Opens below)) | C 1 | Available | z012088 |
Browsing Zetech Library - TRC shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
|
|
|
|
No cover image available No cover image available | No cover image available No cover image available | No cover image available No cover image available | ||
| HF5415 .S59 2009 Consumer behaviour : | HF5415 .S59 2009 Consumer behaviour : | HF 5415 .S65 1999 Consumer Behavior : | HF5415 .T48 2008 Principles of marketing : a skill-building approach / | HF5415.12.A37K5 1988 Fundametals of marketing : an African perspective / | HF5415.12.A37K5 1988 Fundametals of marketing : an African perspective / | HF5415.12.A37K5 1988 Fundametals of marketing : an African perspective / |
includes bibliographical references.
Introduction to marketing -- The marketing environment -- Consumer buyer behaviour -- Organisational buyer behaviour -- The marketing information system --Market segmentation, targeting and positioning -- The concept of marketing mix -- Product decisions -- Branding, packaging and labelling decisions -- Services marketing -- Distribution decisions -- Promotion decisions -- Pricing decisions -- Strategic marketing planning -- Customer relationship management
There are no comments on this title.