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1.
International marketing / Michael R. Czinkota, Ilkka A. Ronkainen. by Series: The Dryden Press series in marketing
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c1993
Availability: Items available for loan: Zetech Library - TRC (1)Call number: HF1416.C953 1993.
2.
Advertising, promotion, and supplemental aspects of integrated marketing communications / Terence A. Shimp. by Series: The Dryden Press series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c1997
Availability: Items available for loan: Zetech Library - TRC (1)Call number: HF5415.123.S54 1997.
3.
Exploring marketing research / William G. Zikmund. by Series: The Dryden Press series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c2000
Availability: Items available for loan: Zetech Library - TRC (1)Call number: HF 5415.2 .Z54 2000 .
4.
Marketing : best practices / Michael R. Czinkota ... [et al.]. by Series: The Dryden Press series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth ; Dryden, c2000
Availability: Items available for loan: Zetech Library - TRC (1)Call number: HF5415 .M29 2000.
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