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1.
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, 2005
Availability: Items available for loan: Zetech Library - Mang'u (1)Call number: HF 5415.13 .M369 2005. Zetech Library - Pioneer (3)Call number: HF 5415.13 .M369 2005, ... Zetech Library - TRC (2)Call number: HF 5415.13 .M369 2005, ...
2.
Marketing simplified / N.A. Saleemi. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nairobi: Saleemi Publications Ltd, 2009
Availability: Items available for loan: Zetech Library - Pioneer (11)Call number: HF 5415.13 .S24 2009, ... Zetech Library - TRC (14)Call number: HF 5415.13 .S24 2009, ... Items available for reference: Zetech Library - TRC: Not For Loan (1)Call number: HF 5415.13 .S24 2009.
3.
Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. by Series: McGraw-Hill/Irwin series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2004
Availability: Items available for loan: Zetech Library - Mang'u (1)Call number: HF 5415.1 .B4155 2004. Zetech Library - Pioneer (8)Call number: HF 5415.1 .B4155 2007, ...
4.
Principles of marketing / Philip Kotler and Gary Armstrong. by
Edition: 13th edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2010
Availability: Items available for loan: Zetech Library - Pioneer (8)Call number: HF 5415 .K636 2010, ... Zetech Library - TRC (1)Call number: HF 5414 .K636 2010.
5.
Applications in basic marketing : clippings from the popular business press / William D. Perreault and E. Jerome McCarthy. by
Edition: 2005-2006 ed.
Material type: Continuing resource Continuing resource; Format: print
Publication details: New York : McGrawhill ; 2005
Availability: Items available for loan: Zetech Library - Pioneer (3)Call number: HF 5415.13 .M69 2005, ...
6.
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. by Series: McGraw-Hill/Irwin series in marketing
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2006
Availability: Items available for loan: Zetech Library - Pioneer (1)Call number: HF 5415 .D92 2006.
7.
Marketing research : online research applications / Alvin C. Burns and Ronald F. Bush. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey: Pearson Education, 2002
Availability: Items available for loan: Zetech Library - Pioneer (1)Call number: HF 5415.2 .B779 2002.
8.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: Zetech Library - Pioneer (3)Call number: HD 9980.5 .Z45 2006, ... Not available: Zetech Library - Pioneer: Checked out (1).
9.
Marketing Research: Text and Cases/ Harper W. Boyd, Ralph Westfall, Stanley F. Stasch. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: AITIBS Publishers, 2004
Availability: Items available for loan: Zetech Library - Pioneer (1)Call number: HF5415.2.B65 2004.
10.
Introduction to agricultural marketing / Robert E. Branson, Douglass G. Norvell. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1983
Availability: Items available for loan: Zetech Library - Pioneer (1)Call number: HD9005.B68 1983.
11.
The brand marketing book : creating, managing, and extending the value of your brand / Joe Marconi. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, IL : NTC Business Books, c2000
Availability: Items available for loan: Zetech Library - Pioneer (1)Call number: HD69 .B7 M373 1999. Zetech Library - TRC (1)Call number: HD69 .B7 M373 1999.
12.
The business of tourism / J. Christopher Holloway ; with Claire Humphreys and Rob Davidson. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : Financial Times/Prentice Hall, 2009
Availability: Items available for loan: Zetech Library - TRC (3)Call number: G 155 .A1H647 2009, ...
13.
Marketing for tourism / J. Christopher Holloway. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : Prentice Hall/Financial Times, 2004
Availability: Items available for loan: Zetech Library - Mang'u (2)Call number: G 155 .A1H647 2004, ... Zetech Library - Pioneer (2)Call number: G 155 .A1H647 2004, ... Zetech Library - TRC (2)Call number: G 155 .A1H647 2004, ...
14.
Marketing management / Philip Kotler ... [et al.]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : Pearson/Prentice Hall, 2009
Availability: Items available for loan: Zetech Library - Pioneer (1)Call number: HF5415.13 .K64 2009.
15.
Principles of Marketing: A Skill building Approach/ Kuria Thuo. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nairobi: Acrodile Publishing, 2008
Availability: Items available for loan: Zetech Library - Pioneer (1)Call number: HF5415 .K4 2008.
16.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. by Series: McGraw-Hill/Irwin series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass : McGraw-Hill, c2004
Availability: Items available for loan: Zetech Library - Pioneer (2)Call number: HF 5415. 13 .P387 2004, ... Zetech Library - TRC (2)Call number: HF 5415. 13 .P387 2004, ...
17.
Marketing and sales strategies for hotels and travel trade / Jagmohan Negi. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: S. Chand & Company, 2002
Availability: Items available for loan: Zetech Library - Pioneer (2)Call number: TX 911.3.N44 2002, ... Zetech Library - TRC (1)Call number: TX 911.3.M3 N445 2002.
18.
Marketing for hospitality and tourism / Philip Kotler, Bowen John T, Makens James C. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ: Pearson Prentice Hall, c2006
Availability: Items available for loan: Zetech Library - Pioneer (2)Call number: TX 911.3.M3 K68 2006, ... Zetech Library - TRC (2)Call number: TX 911.3.M3 K68 2006, ... Items available for reference: Zetech Library - Pioneer: Not For Loan (1)Call number: TX 911.3.M3 K68 2006.
19.
Effective Tourism Sector Marketing / Roger Doswell. by Series: Columbus travel guides
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Institute of Commercial Management, 2004
Availability: Items available for loan: Zetech Library - Pioneer (1).
20.
Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, and James C. Makens. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Prentice Hall, c2006
Availability: Items available for loan: Zetech Library - Pioneer (1)Call number: TX911.3.M3K68 2006.
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