Export Marketing for a Small Handicraft Business / Edward Millard .
Material type: TextPublication details: UK : Oxfam, c1996Description: 185 p. : 16 cmISBN:- 9781853393525
- HF1416 .M55 1996
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - TRC General Stacks | Non-fiction | HF 1416 .M55 1996 (Browse shelf(Opens below)) | C1 | Available | Z007980 |
Includes index.
Introduction -- The marketing mentality -- The business approach -- Markets and their characteristics -- Reaching your customer -- Support for handicraft exporters -- Designing and producing for export -- Presenting your product -- Fulfilling orders -- Despatching export consignments.
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