Strategic market management / David A. Aaker.
Material type: TextPublication details: Hoboken, NJ : Wiley, c2008.Edition: 8th edDescription: xii, 322 p. : ill. ; 23 cmISBN:- 9780470056233 (pbk. : alk. paper)
- 0470056231 (pbk. : alk. paper)
- HF5415.13 .A23 2008
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - TRC General Stacks | Non-fiction | HF 5415.13 .A23 2008 (Browse shelf(Opens below)) | C1 | Available | Z011757 |
Includes bibliographical references and index.
External and customer analysis -- Competitor analysis --Market/sub-market analysis --Environmental analysis and strategic uncertainty -- Internal analysis --Creating advantage, synergy and strategic philosophies -- Alternative Value Propositions -- Building and managing brand equity -- Energizing the business -- Leveraging the business -- Creating New businesses -- Global Strategies -- Setting priorities for businesses and brands --Organizational issues
There are no comments on this title.