Behavioral Decision Theory : Psychological and Mathematical Descriptions of Human Choice Behavior / Kazuhisa Takemura.

Includes bibliographical references and indexes.

Decision- making phenomenon and behavioral decision theory -- Preference and preference structure -- Ordinal utility and preference reversal phenomenon -- Causes of preference reversal phenomenon -- Psychology of preference reversals and prominence hypothesis -- Expected utility theory and psychology -- Axioms and counterexamples expected utility theory -- Preference paradox and nonlinear expected utility theory -- Prospect theory and decision -making phenomenon -- The farming effect of decision making -- Theories used to explain the farming effect -- Decision - making process -- Behavioral theories that explain decision - making process -- Decision - making process and Neuroeconomics -- Time Descounting decision making -- Preference formation and attitude research -- Interpersonal decision - making and happiness -- Towards good decisions and avoiding bad decisions