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International public relations : negotiating culture, identity, and power / Patricia A. Curtin, T. Kenn Gaither.

By: Contributor(s): Material type: TextTextPublication details: Thousand Oaks : SAGE Publications, c2007.Description: xiii, 304 p. : ill., map ; 23 cmISBN:
  • 1412914140 (cloth)
  • 9781412914147 (cloth)
  • 1412914159 (pbk.)
  • 9781412914154 (pbk.)
Subject(s): LOC classification:
  • HM1221 .C87 2007
Online resources:
Contents:
The challenges of international public relations -- Opening global gateways -- Global public relations and the circuit of culture -- The regulatory environments of global public relations practice -- The face and shape of global public relations campaigns materials -- Practicing public relations in a global environment -- Consumption : rethinking publics and practice -- Contested identities, shifting publics in a globalized world -- Capturing the synergy of the circuit : the cultural-economic model -- Circuiting the globe : a practice matrix -- Ethical considerations in global practice -- The future of international public relations practice.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - Mang'u General Stacks Non-fiction HM1221 .C87 2007 (Browse shelf(Opens below)) C2 Available Z003455
Books Books Zetech Library - TRC Reference Non-fiction HM1221 .C87 2007 (Browse shelf(Opens below)) C1 Not For Loan Z003454

Includes bibliographical references (p. 265-281) and index.

The challenges of international public relations -- Opening global gateways -- Global public relations and the circuit of culture -- The regulatory environments of global public relations practice -- The face and shape of global public relations campaigns materials -- Practicing public relations in a global environment -- Consumption : rethinking publics and practice -- Contested identities, shifting publics in a globalized world -- Capturing the synergy of the circuit : the cultural-economic model -- Circuiting the globe : a practice matrix -- Ethical considerations in global practice -- The future of international public relations practice.

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