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Principles of marketing : a skill-building approach / J Kuria Thuo

By: Material type: TextTextPublication details: Nairobi, Kenya : Acrodile Publishing Limited, c2008.Edition: 2nd EditionDescription: x, 175 p. : ill. , 25 cmISBN:
  • 9789966724946
LOC classification:
  • HF5415 .T48 2008
Contents:
Introduction to marketing -- The marketing environment -- Consumer buyer behaviour -- Organisational buyer behaviour -- The marketing information system --Market segmentation, targeting and positioning -- The concept of marketing mix -- Product decisions -- Branding, packaging and labelling decisions -- Services marketing -- Distribution decisions -- Promotion decisions -- Pricing decisions -- Strategic marketing planning -- Customer relationship management
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - TRC General Stacks Non-fiction HF5415 .T48 2008 (Browse shelf(Opens below)) C 1 Available z012088

includes bibliographical references.

Introduction to marketing -- The marketing environment -- Consumer buyer behaviour -- Organisational buyer behaviour -- The marketing information system --Market segmentation, targeting and positioning -- The concept of marketing mix -- Product decisions -- Branding, packaging and labelling decisions -- Services marketing -- Distribution decisions -- Promotion decisions -- Pricing decisions -- Strategic marketing planning -- Customer relationship management

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