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Modern competitive strategy / Gordon, Walker.

By: Material type: TextTextPublication details: Boston : McGraw-Hill, c2004.Description: xvii, 290 p. : ill. ; 24 cmISBN:
  • 9780072345636
Subject(s): LOC classification:
  • HD30.28 .W35 2004
Contents:
What is strategy -- Competitive advantage -- Industrial analysis -- Competing over time: industry and firm evolution -- Strategy execution -- Vertical integration and outsourcing -- Partnering -- Competing in global market -- New business development -- Managing the multibusiness firm -- Corporate governance -- Strategic planning and decision making.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - Mang'u General Stacks Non-fiction HD 30.28 .W3349 2004 (Browse shelf(Opens below)) C3 Available Z000792
Books Books Zetech Library - Pioneer General Stacks Non-fiction HD 30.28 .W35 2004 (Browse shelf(Opens below)) C4 Available Z000793
Books Books Zetech Library - Pioneer General Stacks Non-fiction HD 30.28 .W35 2004 (Browse shelf(Opens below)) C5 Available Z000794
Books Books Zetech Library - TRC General Stacks Non-fiction HD 30.28 .W3349 2004 (Browse shelf(Opens below)) C1 Available Z000790
Books Books Zetech Library - TRC General Stacks Non-fiction HD 30.28 .W3349 2004 (Browse shelf(Opens below)) C2 Available Z000791

Includes bibliographical references and indexes.

What is strategy -- Competitive advantage -- Industrial analysis -- Competing over time: industry and firm evolution -- Strategy execution -- Vertical integration and outsourcing -- Partnering -- Competing in global market -- New business development -- Managing the multibusiness firm -- Corporate governance -- Strategic planning and decision making.

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