Consumers / Eric Arnould, Linda Price, George Zinkhan.
Material type: TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill/Irwin, c2004.Edition: 2nd edDescription: xxv, 845, [22] p. : col. ill. ; 27 cmISBN:- 0072537140 (alk. paper)
- 0071214267 (international : alk. paper)
- HF5415.32 .A76 2004
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | Zetech Library - TRC General Stacks | HF5415.32 .A76 2004 (Browse shelf(Opens below)) | C.1 | Available | Z005735 |
Includes bibliographical references and indexes.
An overview of consumer behavior -- Marketing decisions and consumer behavior -- Consumers as interpreters -- Consumers in social context -- Consumer action.
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