Mass communication theory : foundations, ferment, and future / Stanley J. Baran, Dennis K. Davis.
Material type: TextSeries: Wadsworth series in mass communication and journalismPublication details: Belmont, CA : Thomson/Wadsworth, c2006Edition: 4th edDescription: xix, 412 p. : ill. ; 24 cmISBN:- 0534637973 (pbk.)
- 9780534637972
- 302.23/01 22
- P90 .B285 2006
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - TRC Reference | Non-fiction | P90 .B285 2006 (Browse shelf(Opens below)) | C.1 | Not For Loan | Z005262 |
Includes bibliographical references (p. 387-404) and index.
Introduction to mass communication theory -- The era of mass society and mass culture -- The rise and fall of limited effects -- Contemporary mass communication theory searching for consensus and configuring challenges.
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