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Mass communication theory : foundations, ferment, and future / Stanley J. Baran, Dennis K. Davis.

By: Contributor(s): Material type: TextTextSeries: Wadsworth series in mass communication and journalismPublication details: Belmont, CA : Thomson/Wadsworth, c2006Edition: 4th edDescription: xix, 412 p. : ill. ; 24 cmISBN:
  • 0534637973 (pbk.)
  • 9780534637972
Subject(s): DDC classification:
  • 302.23/01 22
LOC classification:
  • P90 .B285 2006
Contents:
Introduction to mass communication theory -- The era of mass society and mass culture -- The rise and fall of limited effects -- Contemporary mass communication theory searching for consensus and configuring challenges.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - TRC Reference Non-fiction P90 .B285 2006 (Browse shelf(Opens below)) C.1 Not For Loan Z005262

Includes bibliographical references (p. 387-404) and index.

Introduction to mass communication theory -- The era of mass society and mass culture -- The rise and fall of limited effects -- Contemporary mass communication theory searching for consensus and configuring challenges.

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