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Consumer behaviour in tourism / John Swarbrooke and Susan Horner.

By: Contributor(s): Material type: TextTextPublication details: Amsterdam ; Boston : Butterworth-Heinemann, 2007.Edition: 2nd edDescription: ix, 428 p. : ill. ; 25 cmISBN:
  • 0750667354 (pbk.)
  • 9780750667357 (pbk.)
Subject(s): DDC classification:
  • 658.8342 22
LOC classification:
  • G155.A1 S88 2007
Online resources:
Contents:
Part 1: context -- Part 2: the purchase-decision process -- Part 3: typologies of tourist behaviour -- Part 4: tourism demand and markets -- Part 5: consumer behaviour and marketing -- Part 6: topical issues in consumer behaviour -- Part 7: conclusions and future -- Part 8: case studies.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - TRC General Stacks Non-fiction G155.A1S88 2007 (Browse shelf(Opens below)) C1 Available Z007394

Previous ed.: 1999.

Includes bibliographical references (p. [417]-423) and index.

Part 1: context -- Part 2: the purchase-decision process -- Part 3: typologies of tourist behaviour -- Part 4: tourism demand and markets -- Part 5: consumer behaviour and marketing -- Part 6: topical issues in consumer behaviour -- Part 7: conclusions and future -- Part 8: case studies.

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