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Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.

By: Contributor(s): Material type: TextTextPublication details: Boston : Allyn and Bacon, c1993.Edition: 6th edDescription: xii, 720 p. : ill. ; 27 cmISBN:
  • 0205142427
Subject(s): DDC classification:
  • 658.8/02 20
LOC classification:
  • HF5415.135 .K47 1993
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - TRC General Stacks Non-fiction HF5415.135 .K47 1993 (Browse shelf(Opens below)) C1 Available Z005845

Includes bibliographical references and index.

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