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The art of entrepreneurship : strategies to succed in a competitive market / Murori Kiunga.

By: Material type: TextTextPublication details: Nairobi : Queenex Publishers ; 2009.Description: 227 p. : ill.; 15cmISBN:
  • 7174000063150
Subject(s): LOC classification:
  • HB615 .K4 2009
Contents:
The weevils--The entrepreneur:born or made?--why be an entrepreneur--how to get good business ideas--choosing a business--freelancing and consultancy--how to succeed as an entrepreneur--plan for business success--laying financial foundations--setting right price for products--thinh big but start small--steering new business to growth-- avoid mistakes to business failure--the art of negotiation --marketing your business and products--effective ways of marketing -- master networking--advertising your products--managing cash flow--capitalizing on business slowdown--managing stress in business--survival tactics in tough times.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - Mang'u General Stacks Non-fiction HB615 .K4 2009 (Browse shelf(Opens below)) C3 Available Z003463
Books Books Zetech Library - Pioneer Reference Non-fiction HB615 .K4 2009 (Browse shelf(Opens below)) C1 Available Z003400
Books Books Zetech Library - Pioneer Reference Non-fiction HB615 .K4 2009 (Browse shelf(Opens below)) C2 Available Z003462
Books Books Zetech Library - TRC General Stacks Non-fiction HB615 .K4 2009 (Browse shelf(Opens below)) C4 Available Z003464

The weevils--The entrepreneur:born or made?--why be an entrepreneur--how to get good business ideas--choosing a business--freelancing and consultancy--how to succeed as an entrepreneur--plan for business success--laying financial foundations--setting right price for products--thinh big but start small--steering new business to growth-- avoid mistakes to business failure--the art of negotiation --marketing your business and products--effective ways of marketing -- master networking--advertising your products--managing cash flow--capitalizing on business slowdown--managing stress in business--survival tactics in tough times.

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