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Reaching audiences : a guide to media writing / Jan Johnson Yopp,

By: Contributor(s): Material type: TextTextPublication details: Boston : Allyn and Bacon, c2003.Edition: 3rd edDescription: xiv, 383 p. : ill. ; 23 cmISBN:
  • 0205359221
  • 9780205359226
Subject(s): DDC classification:
  • 808/.066302 21
LOC classification:
  • P96.A86 M38 2003
Contents:
Writing for today's audiences -- Tools for writers spelling, grammar, style and math -- Guidelines for good writing -- Getting to the point -- Beyond the lead writing the message -- Recognising bias and stereotypes -- Research and observation -- Legal and ethical issues -- Interviewing quotes and attribution -- Electronic media -- Public relations writing -- Advertising -- The abused words list -- Keys to grammar and style quizzes -- Key to math test.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - TRC Reference Non-fiction P96.Y67 2003 (Browse shelf(Opens below)) C.1 Not For Loan Z005293

includes index

Writing for today's audiences -- Tools for writers spelling, grammar, style and math -- Guidelines for good writing -- Getting to the point -- Beyond the lead writing the message -- Recognising bias and stereotypes -- Research and observation -- Legal and ethical issues -- Interviewing quotes and attribution -- Electronic media -- Public relations writing -- Advertising -- The abused words list -- Keys to grammar and style quizzes -- Key to math test.

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