Global entrepreneurship and new venture creation in the sharing economy / edited by Norhayati Zakaria, and Leena Ajit Kaushal,
Material type: TextPublication details: Hershey,USA ; IGI GLOBAL, c2018Description: xv, 244 pages ; 29 cmISBN:- 9781522528357 (h/c)
- 658.1/1 23
- HD62.5 .G62 2018
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - TRC General Stacks | Non-fiction | HD62.5 G62 2018 (Browse shelf(Opens below)) | C1 | Available | Z010840 |
Includes bibliographical references (pages 206-238) and index.
Challenges and opportunities for shared economies -- Conceptualizing corporate entrepreneurship capability and its linkages towards firm -- Dynamics of entrepreneurship education: how human and social capital interact with learning -- branding impetus for startups: relevance and rhetoric -- Critical success factors of innovation and creativity for global entrepreneurs -- Access to finance: exploring barriers to entrepreneurship development in SMEs -- The rise in the sharing economy: Indian perspective -- Cultural dimensions supporting subgroup entrepreneurs in Nigeria business environment -- Convergence of technology in the E-commerce world and venture capital landscape in south east Asia -- Entering a new world: identity of work of order south African Indian male entrepreneurs in digital era -- Entrepreneurship and the halal wave in Malaysia.
"This book covers the essential understanding, knowledge and skills required by the entrepreneurs for new business start-ups in the globalized and digital age. It addresses the need to develop enterprising and innovative cultures in business; spotting business opportunities; market demand as the key to commercial viability; importance of knowing your customers; and other topics"--
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