Zetech University Library - Online Catalog

Mobile: +254-705278678

Whatsapp: +254-706622557

Feedback/Complaints/Suggestions

library@zetech.ac.ke

Amazon cover image
Image from Amazon.com
Syndetics cover image
Image from Syndetics
Image from Google Jackets
Image from OpenLibrary

Managing electronic media : making, marketing, and moving digital content / Joan Van Tassel, Lisa Poe-Howfield.

By: Contributor(s): Material type: TextTextPublication details: Boston : Focal Press/Elsevier, c2010.Description: xiv, 417 p. : ill. ; 24 cmISBN:
  • 9780240810201 (pbk. : alk. paper)
  • 0240810201 (pbk. : alk. paper)
Subject(s): LOC classification:
  • P96.M34 .V36 2010
Contents:
The media industries : segments, structures, and similarities -- Media organizations -- Leadership and management -- Managing human resources -- Financial management -- Media consumers : measurement and metrics -- Managing the production process -- Strategies for marketing content -- Packaging, repackaging, and marketing content -- Managing sales : an insider's view -- Distributing content -- The changing media value chain -- Media industry business models -- Legal and regulatory issues -- Ethical issues.
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - TRC Reference Non-fiction P96.M34V36 2010 (Browse shelf(Opens below)) C.1 Not For Loan Z005240

Includes bibliographical references and index.

The media industries : segments, structures, and similarities -- Media organizations -- Leadership and management -- Managing human resources -- Financial management -- Media consumers : measurement and metrics -- Managing the production process -- Strategies for marketing content -- Packaging, repackaging, and marketing content -- Managing sales : an insider's view -- Distributing content -- The changing media value chain -- Media industry business models -- Legal and regulatory issues -- Ethical issues.

There are no comments on this title.

to post a comment.