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Events management : an integrated and practical approach / Razaq Raj, Paul Walters, Tahir Rashid.

By: Contributor(s): Material type: TextTextPublication details: Los Angeles : SAGE, 2009.Description: 250 p. : ill. ; 25 cmISBN:
  • 9781412923347
  • 1412923344
  • 9781412923354 (pbk.)
  • 1412923352 (pbk.)
Subject(s): DDC classification:
  • 338.473942068 22
LOC classification:
  • GT3405 .R35 2009
Online resources:
Contents:
Introduction; Types of Events; Planning for Festivals, Conferences and Events; International and Legal Requirements for Event Organisers; Human Resource Management; Event Tourism; Marketing Process; Integrated Marketing Communications and Public Relations; Event Sponsorship; The Role of the Finance as a Resource; The Importance of Fundraising and other Sources of Finance; Costing and Pricing Strategies; Capital Investment Decisions; Event Logistics; An Integrated Approach; Events Production and Equipment Design; Lights and Associated Equipment in Common USAGE in Venues and Events.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - Mang'u General Stacks Non-fiction GT3405 .R35 2009 (Browse shelf(Opens below)) C1 Available Z011168
Books Books Zetech Library - Mang'u General Stacks Non-fiction GT3405 .R35 2009 (Browse shelf(Opens below)) C.2 Available Z011071

Includes bibliographical references (p. [240]-244) and index.

Introduction; Types of Events; Planning for Festivals, Conferences and Events; International and Legal Requirements for Event Organisers; Human Resource Management; Event Tourism; Marketing Process; Integrated Marketing Communications and Public Relations; Event Sponsorship; The Role of the Finance as a Resource; The Importance of Fundraising and other Sources of Finance; Costing and Pricing Strategies; Capital Investment Decisions; Event Logistics; An Integrated Approach; Events Production and Equipment Design; Lights and Associated Equipment in Common USAGE in Venues and Events.

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