Events management : an integrated and practical approach / Razaq Raj, Paul Walters, Tahir Rashid.
Material type: TextPublication details: Los Angeles : SAGE, 2009.Description: 250 p. : ill. ; 25 cmISBN:- 9781412923347
- 1412923344
- 9781412923354 (pbk.)
- 1412923352 (pbk.)
- 338.473942068 22
- GT3405 .R35 2009
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - Mang'u General Stacks | Non-fiction | GT3405 .R35 2009 (Browse shelf(Opens below)) | C1 | Available | Z011168 | ||
Books | Zetech Library - Mang'u General Stacks | Non-fiction | GT3405 .R35 2009 (Browse shelf(Opens below)) | C.2 | Available | Z011071 |
Includes bibliographical references (p. [240]-244) and index.
Introduction; Types of Events; Planning for Festivals, Conferences and Events; International and Legal Requirements for Event Organisers; Human Resource Management; Event Tourism; Marketing Process; Integrated Marketing Communications and Public Relations; Event Sponsorship; The Role of the Finance as a Resource; The Importance of Fundraising and other Sources of Finance; Costing and Pricing Strategies; Capital Investment Decisions; Event Logistics; An Integrated Approach; Events Production and Equipment Design; Lights and Associated Equipment in Common USAGE in Venues and Events.
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