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Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh.

By: Contributor(s): Material type: TextTextPublication details: Mason, OH : Thomson South-Western, 2007.Edition: 9e [ed.]Description: xxx, 658 p. : ill. ; 26 cmISBN:
  • 9780324361049
Subject(s): LOC classification:
  • HF5415.13 .H87 2007
Online resources:
Contents:
The environment of business marketing -- Managing relationships in business marketing --Assessing market opportunities -- Formulating business marketing strategy -- Evaluating business marketing strategy and performance.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - TRC General Stacks Non-fiction HF 5415.13 .H87 2007 (Browse shelf(Opens below)) C.2 Available Z007825

Includes bibliographical references and indexes.

The environment of business marketing -- Managing relationships in business marketing --Assessing market opportunities -- Formulating business marketing strategy -- Evaluating business marketing strategy and performance.

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