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Global entrepreneurship and new venture creation in the sharing economy / edited by Norhayati Zakaria, and Leena Ajit Kaushal,

Contributor(s): Material type: TextTextPublication details: Hershey,USA ; IGI GLOBAL, c2018Description: xv, 244 pages ; 29 cmISBN:
  • 9781522528357 (h/c)
Subject(s): DDC classification:
  • 658.1/1 23
LOC classification:
  • HD62.5 .G62 2018
Contents:
Challenges and opportunities for shared economies -- Conceptualizing corporate entrepreneurship capability and its linkages towards firm -- Dynamics of entrepreneurship education: how human and social capital interact with learning -- branding impetus for startups: relevance and rhetoric -- Critical success factors of innovation and creativity for global entrepreneurs -- Access to finance: exploring barriers to entrepreneurship development in SMEs -- The rise in the sharing economy: Indian perspective -- Cultural dimensions supporting subgroup entrepreneurs in Nigeria business environment -- Convergence of technology in the E-commerce world and venture capital landscape in south east Asia -- Entering a new world: identity of work of order south African Indian male entrepreneurs in digital era -- Entrepreneurship and the halal wave in Malaysia.
Summary: "This book covers the essential understanding, knowledge and skills required by the entrepreneurs for new business start-ups in the globalized and digital age. It addresses the need to develop enterprising and innovative cultures in business; spotting business opportunities; market demand as the key to commercial viability; importance of knowing your customers; and other topics"--
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - TRC General Stacks Non-fiction HD62.5 G62 2018 (Browse shelf(Opens below)) C1 Available Z010840

Includes bibliographical references (pages 206-238) and index.

Challenges and opportunities for shared economies -- Conceptualizing corporate entrepreneurship capability and its linkages towards firm -- Dynamics of entrepreneurship education: how human and social capital interact with learning -- branding impetus for startups: relevance and rhetoric -- Critical success factors of innovation and creativity for global entrepreneurs -- Access to finance: exploring barriers to entrepreneurship development in SMEs -- The rise in the sharing economy: Indian perspective -- Cultural dimensions supporting subgroup entrepreneurs in Nigeria business environment -- Convergence of technology in the E-commerce world and venture capital landscape in south east Asia -- Entering a new world: identity of work of order south African Indian male entrepreneurs in digital era -- Entrepreneurship and the halal wave in Malaysia.

"This book covers the essential understanding, knowledge and skills required by the entrepreneurs for new business start-ups in the globalized and digital age. It addresses the need to develop enterprising and innovative cultures in business; spotting business opportunities; market demand as the key to commercial viability; importance of knowing your customers; and other topics"--

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