Zetech University Library - Online Catalog

Mobile: +254-705278678

Whatsapp: +254-706622557

Feedback/Complaints/Suggestions

library@zetech.ac.ke

Amazon cover image
Image from Amazon.com
Image from Google Jackets
Image from OpenLibrary

Media management : strategy, business models and case studies / Wirtz, Bernd W.

By: Material type: TextTextSeries: Sprnger texts in business and economicsPublication details: Gewerbestrasse: Springer, c2020.Edition: 2nd edDescription: xii, 315p.: col.ill.: 24 cmISBN:
  • 9783030479152
LOC classification:
  • P96.M34  .W57 2020
Contents:
Foundations of media management -- Characteristics of media management -- Value creation systems of media enterprises -- functions of media management -- Business models aand value creation in the newsppaer and magazine market -- Business models and value creation inthe book market -- Business models and value creation in the movie market -- Business models and value creation in the TV market -- Business models and value creation in the radio market -- Business models and value creation in the music market -- Business models and value creation in the video and gaming market -- Business models and value creation in the internet market -- International media management --Integrated media conglomerates and cross-media -- Case studies.
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - TRC Non-fiction P96.M34 .W57 2020 (Browse shelf(Opens below)) C1 Available Z010213

Includes bibliographies

Foundations of media management -- Characteristics of media management -- Value creation systems of media enterprises -- functions of media management -- Business models aand value creation in the newsppaer and magazine market -- Business models and value creation inthe book market -- Business models and value creation in the movie market -- Business models and value creation in the TV market -- Business models and value creation in the radio market -- Business models and value creation in the music market -- Business models and value creation in the video and gaming market -- Business models and value creation in the internet market -- International media management --Integrated media conglomerates and cross-media -- Case studies.

There are no comments on this title.

to post a comment.