Media management : strategy, business models and case studies / Wirtz, Bernd W.
Material type: TextSeries: Sprnger texts in business and economicsPublication details: Gewerbestrasse: Springer, c2020.Edition: 2nd edDescription: xii, 315p.: col.ill.: 24 cmISBN:- 9783030479152
- P96.M34 .W57 2020
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - TRC | Non-fiction | P96.M34 .W57 2020 (Browse shelf(Opens below)) | C1 | Available | Z010213 |
Includes bibliographies
Foundations of media management -- Characteristics of media management -- Value creation systems of media enterprises -- functions of media management -- Business models aand value creation in the newsppaer and magazine market -- Business models and value creation inthe book market -- Business models and value creation in the movie market -- Business models and value creation in the TV market -- Business models and value creation in the radio market -- Business models and value creation in the music market -- Business models and value creation in the video and gaming market -- Business models and value creation in the internet market -- International media management --Integrated media conglomerates and cross-media -- Case studies.
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