Marketing for hospitality and tourism /
Kotler, Philip.
Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, and James C. Makens. - 4th ed. - Boston : Prentice Hall, c2006. - xxiii, 956 p. : ill. (chiefly col.) ; 29 cm.
Includes bibliographical references and index.
Understanding the hospitality and tourism marketing process-- Developing hospitality and tourism marketing opportunities and strategies-- Developing the hospitality and tourism marketing mix-- Managing hospitality and tourism marketing.
9788131722244 (casebound : alk. paper) 0135045592 (casebound : alk. paper)
2009007221
Hospitality industry--Marketing.
Tourism--Marketing.
TX911.3.M3 / .K68 2006
Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, and James C. Makens. - 4th ed. - Boston : Prentice Hall, c2006. - xxiii, 956 p. : ill. (chiefly col.) ; 29 cm.
Includes bibliographical references and index.
Understanding the hospitality and tourism marketing process-- Developing hospitality and tourism marketing opportunities and strategies-- Developing the hospitality and tourism marketing mix-- Managing hospitality and tourism marketing.
9788131722244 (casebound : alk. paper) 0135045592 (casebound : alk. paper)
2009007221
Hospitality industry--Marketing.
Tourism--Marketing.
TX911.3.M3 / .K68 2006