Marketing for hospitality and tourism / (Record no. 726)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01413cam a2200313 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 15635987 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190823183920.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090224s2010 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2009007221 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131722244 (casebound : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0135045592 (casebound : alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn268788686 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | ZET-Ke |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | TX911.3.M3 |
| Item number | .K68 2006 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 9 (RLIN) | 166 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing for hospitality and tourism / |
| Statement of responsibility, etc | Philip Kotler, John T. Bowen, and James C. Makens. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston : |
| Name of publisher, distributor, etc | Prentice Hall, |
| Date of publication, distribution, etc | c2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 956 p. : |
| Other physical details | ill. (chiefly col.) ; |
| Dimensions | 29 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Understanding the hospitality and tourism marketing process-- Developing hospitality and tourism marketing opportunities and strategies-- Developing the hospitality and tourism marketing mix-- Managing hospitality and tourism marketing.<br/> |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Hospitality industry |
| General subdivision | Marketing. |
| 9 (RLIN) | 1230 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Tourism |
| General subdivision | Marketing. |
| 9 (RLIN) | 1231 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bowen, John T. |
| 9 (RLIN) | 1232 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Makens, James C. |
| 9 (RLIN) | 1233 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Classification part | TX911.3.M3 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Zetech Library - Pioneer | Zetech Library - Pioneer | General Stacks | 28/03/2012 | 1380 | 56 | 16 | TX911.3.M3K68 2006 | Z000840 | 04/01/2024 | 24/06/2019 | C2 | 28/03/2012 | Books |