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Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, and James C. Makens.

By: Contributor(s): Material type: TextTextPublication details: Boston : Prentice Hall, c2006.Edition: 4th edDescription: xxiii, 956 p. : ill. (chiefly col.) ; 29 cmISBN:
  • 9788131722244 (casebound : alk. paper)
  • 0135045592 (casebound : alk. paper)
Subject(s): LOC classification:
  • TX911.3.M3 .K68 2006
Contents:
Understanding the hospitality and tourism marketing process-- Developing hospitality and tourism marketing opportunities and strategies-- Developing the hospitality and tourism marketing mix-- Managing hospitality and tourism marketing.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - Pioneer General Stacks Non-fiction TX911.3.M3K68 2006 (Browse shelf(Opens below)) C2 Available Z000840

Includes bibliographical references and index.

Understanding the hospitality and tourism marketing process-- Developing hospitality and tourism marketing opportunities and strategies-- Developing the hospitality and tourism marketing mix-- Managing hospitality and tourism marketing.

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