Zetech University Library - Online Catalog

Mobile: +254-705278678

Whatsapp: +254-706622557

Feedback/Complaints/Suggestions

library@zetech.ac.ke

Amazon cover image
Image from Amazon.com
Syndetics cover image
Image from Syndetics
Image from Google Jackets
Image from OpenLibrary

Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, and James C. Makens.

By: Contributor(s): Material type: TextTextPublication details: Boston : Prentice Hall, c2006.Edition: 4th edDescription: xxiii, 956 p. : ill. (chiefly col.) ; 29 cmISBN:
  • 9788131722244 (casebound : alk. paper)
  • 0135045592 (casebound : alk. paper)
Subject(s): LOC classification:
  • TX911.3.M3 .K68 2006
Contents:
Understanding the hospitality and tourism marketing process-- Developing hospitality and tourism marketing opportunities and strategies-- Developing the hospitality and tourism marketing mix-- Managing hospitality and tourism marketing.
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - Pioneer General Stacks Non-fiction TX911.3.M3K68 2006 (Browse shelf(Opens below)) C2 Available Z000840

Includes bibliographical references and index.

Understanding the hospitality and tourism marketing process-- Developing hospitality and tourism marketing opportunities and strategies-- Developing the hospitality and tourism marketing mix-- Managing hospitality and tourism marketing.

There are no comments on this title.

to post a comment.