Marketing management / (Record no. 422)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01437cam a2200313 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 15576442 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190904130250.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090106s2009 enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2008053888 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | 014-86996 |
| Source | bnb |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBA-90258 |
| Source | bnb |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273718567 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn297404799 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | ZET-Ke |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .M35224 2009 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip/ |
| 9 (RLIN) | 166 |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing management / |
| Statement of responsibility, etc | Philip Kotler ... [et al.]. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Harlow, England ; |
| -- | New York : |
| Name of publisher, distributor, etc | Pearson/Prentice Hall, |
| Date of publication, distribution, etc | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxviii, 889 p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 29 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part one: understanding marketing management -- Part two: capturing marketing insights -- Part three: connecting with customers -- Part four: building strong brands -- Part five: shaping the market offerings -- Part six: delivering value -- Part seven: communicating value -- Part eight: creating successful long-term growth. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Geographic subdivision | Europe |
| General subdivision | Management. |
| 9 (RLIN) | 919 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 9 (RLIN) | 920 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 9 (RLIN) | 166 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| Title of a work | Marketing management. |
| 9 (RLIN) | 921 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Classification part | HF5415.13 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Zetech Library - Pioneer | Zetech Library - Pioneer | Reference | 28/03/2012 | 001605 | 4 | 4 | HF5415.13 .K64 2009 | Z001142 | 04/01/2024 | 11/11/2016 | C1 | 28/03/2012 | Books |