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Marketing management / Philip Kotler ... [et al.].

By: Contributor(s): Material type: TextTextPublication details: Harlow, England ; New York : Pearson/Prentice Hall, 2009.Description: xxxviii, 889 p. : ill. (some col.) ; 29 cmISBN:
  • 9780273718567
Subject(s): LOC classification:
  • HF5415.13 .M35224 2009
Contents:
Part one: understanding marketing management -- Part two: capturing marketing insights -- Part three: connecting with customers -- Part four: building strong brands -- Part five: shaping the market offerings -- Part six: delivering value -- Part seven: communicating value -- Part eight: creating successful long-term growth.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - Pioneer Reference Non-fiction HF5415.13 .K64 2009 (Browse shelf(Opens below)) C1 Available Z001142

Includes bibliographical references and indexes.

Part one: understanding marketing management -- Part two: capturing marketing insights -- Part three: connecting with customers -- Part four: building strong brands -- Part five: shaping the market offerings -- Part six: delivering value -- Part seven: communicating value -- Part eight: creating successful long-term growth.

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