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Win! the Hispanic market : strategies for business growth / [edited by] M. Isabel Valde�s ; contributors, Steve Moya [and others].

Contributor(s): Material type: TextTextPublication details: Ithaca, N.Y. : Paramount Market Pub., �2012.Description: 1 online resource (xxv, 182 pages) : illustrations, mapContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 146194371X
  • 9781461943716
Subject(s): Genre/Form: Additional physical formats: Print version:: No titleDDC classification:
  • 658.8348 23
LOC classification:
  • HC110.C6 W56 2012
Online resources:
Contents:
When the future meets today / Steve Moya -- Business growth and sustainability are Hispanic! / M. Isabel Vald�es -- Why Wall Street will look at your Hispanic strategy / Michael Klein and David Wellisch -- Why Hispanics in the boardroom today? / Carlos Orta -- Diversity as an engine of innovation / Alison Kenney Paul -- S-M-A-R-T growth through opportunity right-sizing / Carlos Santiago -- Challenges for agencies, marketers, and CEOs / Jessica Pantanini -- Retailing for success- in-culture / Marie Quintana -- Building Latino customer relationships / Gabriela Alc�antara-Diaz -- The best kept secret : authentic Hispanic supermarkets / Don Longo -- 21st century segmentation for a multi-dimensional consumer / C�esar M. Melgoza -- Hispanic audience measurement today / Douglas Darfield -- Doing Hispanic media the right way / Roberto Orci -- The Hispanic digital marketing opportunity / Lee Vann -- Building deep connections with Latinas / Lucia Ballas-Traynor -- Leveraging Hispanic newspaper platforms to build your ROI / Martha Montoya -- The art that needs to change / Federico Subervi and M. Isabel Vald�es -- Jumping over the digital divide / Carlos Garcia -- Social metrics that 'matter'- deepening brand connections through social impact / Derene Allen.
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Includes bibliographical references and index.

When the future meets today / Steve Moya -- Business growth and sustainability are Hispanic! / M. Isabel Vald�es -- Why Wall Street will look at your Hispanic strategy / Michael Klein and David Wellisch -- Why Hispanics in the boardroom today? / Carlos Orta -- Diversity as an engine of innovation / Alison Kenney Paul -- S-M-A-R-T growth through opportunity right-sizing / Carlos Santiago -- Challenges for agencies, marketers, and CEOs / Jessica Pantanini -- Retailing for success- in-culture / Marie Quintana -- Building Latino customer relationships / Gabriela Alc�antara-Diaz -- The best kept secret : authentic Hispanic supermarkets / Don Longo -- 21st century segmentation for a multi-dimensional consumer / C�esar M. Melgoza -- Hispanic audience measurement today / Douglas Darfield -- Doing Hispanic media the right way / Roberto Orci -- The Hispanic digital marketing opportunity / Lee Vann -- Building deep connections with Latinas / Lucia Ballas-Traynor -- Leveraging Hispanic newspaper platforms to build your ROI / Martha Montoya -- The art that needs to change / Federico Subervi and M. Isabel Vald�es -- Jumping over the digital divide / Carlos Garcia -- Social metrics that 'matter'- deepening brand connections through social impact / Derene Allen.

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