Marketing analytics: a practical guide to improving consumer insights using data techniques/ Mike grigsby.
Material type: TextPublication details: London: Kogan Page, c2018.Edition: 2nd edDescription: x, 217p.: ill.; 23 cmISBN:- 9780749482169
- HF5415. 2 .G75 2018
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - TRC General Stacks | Non-fiction | HF 5415.2 .G75 2018 (Browse shelf(Opens below)) | C1. | Available | Z009542 |
Includes indexes.
A brief statistics review -- Brief principles of consumer behaviour marketing strategy -- What is an insight? -- What drives demand? Modelling dependent variable techniques -- Who is most likely to buy and how do I target them? -- When are my customers likely to buy? -- Panel regression - How to use a cross-sectional time-series -- Systems of equations for modelling dependent variable techniques -- What does my ( Customer) market look like? Modelling inter-relationship techniques -- Segmentation - tools and techniques -- Statistical testing - how do I know what works? -- Impementing big data and big data analytics -- The finale - what should you take away from this?
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