Positioning : the battle for your mind / Al Ries, Jack Trout.

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Material type: Text

TextPublication details: New York ; London : McGraw-Hill, c2001.Description: viii, 213 p. ; 21 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	Zetech Library - Ruiru Campus General Stacks	Non-fiction	MOT HF5827.2.R53 2001 (Browse shelf(Opens below))	C1	Checked out	05/06/2025	Z002489

"How to be seen and heard in the overcrowded marketplace"--Cover.

"With a new preface by Jack Trout"--P. [4] of cover.

Includes index.

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