Zetech University Library - Online Catalog

Mobile: +254-705278678

Whatsapp: +254-706622557

Feedback/Complaints/Suggestions

library@zetech.ac.ke

Amazon cover image
Image from Amazon.com
Image from Google Jackets
Image from OpenLibrary

Marketing management / Philip Kotler and Kevin Lane Keller.

By: Contributor(s): Material type: TextTextPublication details: Boston : Pearson/Prentice Hall, 2012.Edition: 14th edDescription: 679 p. : ill. (some col.) ; 29 cmISBN:
  • 9780273753360
Subject(s): LOC classification:
  • HF5415.13 .K64 2012
Contents:
Understanding marketing management -- Capturing marketing insights -- Connecting with customers -- Building strong brands -- Shaping the market offerings -- Delivering value -- Communicating value -- Creating successful long-term growth.
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Zetech Library - Mang'u General Stacks HF5415.13 .K64 2012 (Browse shelf(Opens below)) C5 Available Z002829
Books Books Zetech Library - Pioneer General Stacks HF5415.13 .K64 2012 (Browse shelf(Opens below)) C1 Available Z002833
Books Books Zetech Library - Pioneer General Stacks HF5415.13 .K64 2012 (Browse shelf(Opens below)) C3 Available Z002831
Books Books Zetech Library - TRC General Stacks HF5415.13 .K64 2012 (Browse shelf(Opens below)) C2 Available Z002832
Books Books Zetech Library - TRC General Stacks HF5415.13 .K64 2012 (Browse shelf(Opens below)) C4 Available Z002830

Includes bibliographical references and indexes.

Understanding marketing management -- Capturing marketing insights -- Connecting with customers -- Building strong brands -- Shaping the market offerings -- Delivering value -- Communicating value -- Creating successful long-term growth.

There are no comments on this title.

to post a comment.