The brand marketing book : creating, managing, and extending the value of your brand / Joe Marconi.

By:

Contributor(s):

Material type: Text

TextPublication details: Lincolnwood, IL : NTC Business Books, c2000.Description: xv, 247 p. : ill. ; 24 cmISBN:

Subject(s):

LOC classification:

Contents:

Introduction -- Equity, loyalty, and a good brand name -- Creating a brand niche -- Creating, managing and marketing brand equity.

Tags from this library: No tags from this library for this title. Log in to add tags.

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Books	Zetech Library - Nairobi City Campus General Stacks	Non-fiction	HD69 .B7 M373 1999 (Browse shelf(Opens below))	C2	Available	Z000786
Books	Zetech Library - Ruiru Campus General Stacks		HD69 .B7 M373 1999 (Browse shelf(Opens below))	C 1	Available	Z000785

At head of title: American Marketing Association.

Includes bibliographical references (p. 237-240) and index.

Introduction -- Equity, loyalty, and a good brand name -- Creating a brand niche -- Creating, managing and marketing brand equity.

There are no comments on this title.

to post a comment.