New products management / Merle Crawford, Anthony Di Benedetto.
Material type: TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass : McGraw-Hill/Irwin, c2008.Edition: 10th edDescription: xvi, 575 p. : ill. ; 24 cmISBN:- 9780071289238
- HF5415.153 .C72 2011
Contents:
Overview and opportunity identification/selection -- Concept generation -- Concept/project evaluation -- Development -- Launch.
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - Mang'u General Stacks | Non-fiction | HF5415.153 .C72 2011 (Browse shelf(Opens below)) | C2 | Available | Z003218 | ||
Books | Zetech Library - TRC Reference | Non-fiction | HF5415.153 .C72 2011 (Browse shelf(Opens below)) | C1 | Not For Loan | Z003217 |
Includes bibliographical references and index.
Overview and opportunity identification/selection -- Concept generation -- Concept/project evaluation -- Development -- Launch.
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