New products management / Merle Crawford, Anthony Di Benedetto.

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Material type: Text

TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass : McGraw-Hill/Irwin, c2008.Edition: 10th edDescription: xvi, 575 p. : ill. ; 24 cmISBN:

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Contents:

Overview and opportunity identification/selection -- Concept generation -- Concept/project evaluation -- Development -- Launch.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Books	Zetech Library - Mang'u Campus General Stacks	Non-fiction	HF5415.153 .C72 2011 (Browse shelf(Opens below))	C2	Available	Z003218
Books	Zetech Library - Ruiru Campus Reference	Non-fiction	HF5415.153 .C72 2011 (Browse shelf(Opens below))	C1	Not For Loan	Z003217

Includes bibliographical references and index.

Overview and opportunity identification/selection -- Concept generation -- Concept/project evaluation -- Development -- Launch.

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