Principles of services marketing / Adrian Palmer.
Material type: TextPublication details: London ; New York : McGraw-Hill, c2008.Edition: 5th edDescription: xviii, 606 p. : ill. ; 24 cmISBN:- 9780077116279
- HF5415.13 .P3242 2008
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - Mang'u General Stacks | HF5415.13.P3242 2008 (Browse shelf(Opens below)) | Available | Z003335 | ||||
Books | Zetech Library - TRC General Stacks | Non-fiction | HF5415.13.P3242 2008 (Browse shelf(Opens below)) | C.2 | Available | Z005637 |
includes index.
Includes bibliographical references (p. [331]-340) and index.
What is services marketing? -- The service offer -- The service encounter -- Services buying processes -- Relationship marketing and customer loyalty -- Managing knowledge -- Service positioning and targeting -- Service quality -- Making services accessible to consumers --The pricing of services -- Promoting services -- Internal marketing -- Managing capacity -- Managing the marketing effort -- International marketing of services -- Integrative case study-circular distributors -- Marketing services.
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