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Fundametals of marketing : an African perspective / Francis N. Kibera and B. Chege Waruingi.

By: Contributor(s): Material type: TextTextPublication details: Nairobi : Kenya Literature Bureau, 1998.Description: xv, 248p. : ill. ; 17 cmISBN:
  • a08548
Subject(s): LOC classification:
  • HF5415.12.A37 .K5 1988
Contents:
Marketing -- Market consumer behavior -- Market research -- Sales forecasting -- Market segmentation -- Marketing mix variables -- Product decisions -- Distribution decisions -- Middlemen and determinants of distribution systems in Africa -- Price decisions -- Promotion decisions -- Management of personal selling -- Advertising decisions -- Sales promotion and publicity -- Marketing of services --- Agricultural marketing -- International marketing -- Regional economic grouping and marketing -- SADC -- ECOWAS -- Eastern and southern African preferential trade area.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - Mang'u General Stacks Non-fiction HF5415.12.A37K5 1988 (Browse shelf(Opens below)) C5 Available Z003764
Books Books Zetech Library - TRC Reference Non-fiction HF5415.12.A37K5 1988 (Browse shelf(Opens below)) C1 Checked out Not For Loan 26/09/2024 Z003760
Books Books Zetech Library - TRC General Stacks Non-fiction HF5415.12.A37K5 1988 (Browse shelf(Opens below)) C2 Available Z003761
Books Books Zetech Library - TRC General Stacks Non-fiction HF5415.12.A37K5 1988 (Browse shelf(Opens below)) C3 Available Z003762
Books Books Zetech Library - TRC General Stacks Non-fiction HF5415.12.A37K5 1988 (Browse shelf(Opens below)) C4 Available Z003763

Marketing -- Market consumer behavior -- Market research -- Sales forecasting -- Market segmentation -- Marketing mix variables -- Product decisions -- Distribution decisions -- Middlemen and determinants of distribution systems in Africa -- Price decisions -- Promotion decisions -- Management of personal selling -- Advertising decisions -- Sales promotion and publicity -- Marketing of services --- Agricultural marketing -- International marketing -- Regional economic grouping and marketing -- SADC -- ECOWAS -- Eastern and southern African preferential trade area.

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