Marketing principles: Asia Pacific edition / William M. Prode...[et. al.]
Material type: TextPublication details: Australia : Cengage Learning Australia, c2002.Description: xxix, 513 p. : ill. col. ; 25 cmISBN:- 0830254846
- HF5415.13 .P7 2012
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - Pioneer Reference | Non-fiction | HF5415.13 .P7 2012 (Browse shelf(Opens below)) | C.2 | Available | Z004523 | ||
Books | Zetech Library - TRC General Stacks | Non-fiction | HF5415.13 .P7 2012 (Browse shelf(Opens below)) | C.1 | Available | Z004524 |
Includes bibliographical references and indexes.
Customer-focused marketing -- Marketing planning and strategy -- Marketing research and information systems -- Consumer behavior -- Target markets and buying behavior -- The power of branding -- Market-oriented product decisions -- Developing and managing goods and services -- Market-oriented product decisions -- Developing and managing goods and services -- Market-oriented pricing decisions -- Market-oriented distribution decisions -- Market-oriented promotion decisions: Integrating marketing communications -- Developing and managing the integrated marketing communications mix -- Expanding the marketing mix.
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