Marketing principles: Asia Pacific edition / (Record no. 2171)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01460cam a2200277 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 1809764 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZET-ke |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190813174609.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 791217s1980 caua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 79027099 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0830254846 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | ZET-ke |
| Language of cataloging | eng |
| 050 10 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .P7 2012 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pride, William. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing principles: Asia Pacific edition / |
| Statement of responsibility, etc | William M. Prode...[et. al.] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Australia : |
| Name of publisher, distributor, etc | Cengage Learning Australia, |
| Date of publication, distribution, etc | c2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix, 513 p. : |
| Other physical details | ill. col. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Customer-focused marketing -- Marketing planning and strategy -- Marketing research and information systems -- Consumer behavior -- Target markets and buying behavior -- The power of branding -- Market-oriented product decisions -- Developing and managing goods and services -- Market-oriented product decisions -- Developing and managing goods and services -- Market-oriented pricing decisions -- Market-oriented distribution decisions -- Market-oriented promotion decisions: Integrating marketing communications -- Developing and managing the integrated marketing communications mix -- Expanding the marketing mix. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ferrell, O. C. |
| 9 (RLIN) | 243 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lukas, Bryan A. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Schembri, Sharon. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Niininen, Outi. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Call number prefix | HF5415.13 |
| Call number suffix | .P7 2012 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Zetech Library - Pioneer | Zetech Library - Pioneer | Reference | 31/07/2015 | 3521 | 9 | HF5415.13 .P7 2012 | Z004523 | 04/01/2024 | 08/11/2017 | C.2 | 31/07/2015 | Books | 1 | ||||
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 13/07/2015 | 3520 | 4 | HF5415.13 .P7 2012 | Z004524 | 04/01/2024 | 15/06/2023 | C.1 | 13/07/2015 | Books |