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Marketing principles: Asia Pacific edition / William M. Prode...[et. al.]

By: Contributor(s): Material type: TextTextPublication details: Australia : Cengage Learning Australia, c2002.Description: xxix, 513 p. : ill. col. ; 25 cmISBN:
  • 0830254846
Subject(s): LOC classification:
  • HF5415.13 .P7 2012
Contents:
Customer-focused marketing -- Marketing planning and strategy -- Marketing research and information systems -- Consumer behavior -- Target markets and buying behavior -- The power of branding -- Market-oriented product decisions -- Developing and managing goods and services -- Market-oriented product decisions -- Developing and managing goods and services -- Market-oriented pricing decisions -- Market-oriented distribution decisions -- Market-oriented promotion decisions: Integrating marketing communications -- Developing and managing the integrated marketing communications mix -- Expanding the marketing mix.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - Pioneer Reference Non-fiction HF5415.13 .P7 2012 (Browse shelf(Opens below)) C.2 Available Z004523
Books Books Zetech Library - TRC General Stacks Non-fiction HF5415.13 .P7 2012 (Browse shelf(Opens below)) C.1 Available Z004524

Includes bibliographical references and indexes.

Customer-focused marketing -- Marketing planning and strategy -- Marketing research and information systems -- Consumer behavior -- Target markets and buying behavior -- The power of branding -- Market-oriented product decisions -- Developing and managing goods and services -- Market-oriented product decisions -- Developing and managing goods and services -- Market-oriented pricing decisions -- Market-oriented distribution decisions -- Market-oriented promotion decisions: Integrating marketing communications -- Developing and managing the integrated marketing communications mix -- Expanding the marketing mix.

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