Marketing principles: Asia Pacific edition /
Pride, William.
Marketing principles: Asia Pacific edition / William M. Prode...[et. al.] - Australia : Cengage Learning Australia, c2002. - xxix, 513 p. : ill. col. ; 25 cm.
Includes bibliographical references and indexes.
Customer-focused marketing -- Marketing planning and strategy -- Marketing research and information systems -- Consumer behavior -- Target markets and buying behavior -- The power of branding -- Market-oriented product decisions -- Developing and managing goods and services -- Market-oriented product decisions -- Developing and managing goods and services -- Market-oriented pricing decisions -- Market-oriented distribution decisions -- Market-oriented promotion decisions: Integrating marketing communications -- Developing and managing the integrated marketing communications mix -- Expanding the marketing mix.
0830254846
79027099
Marketing--Management.
HF5415.13 / .P7 2012
Marketing principles: Asia Pacific edition / William M. Prode...[et. al.] - Australia : Cengage Learning Australia, c2002. - xxix, 513 p. : ill. col. ; 25 cm.
Includes bibliographical references and indexes.
Customer-focused marketing -- Marketing planning and strategy -- Marketing research and information systems -- Consumer behavior -- Target markets and buying behavior -- The power of branding -- Market-oriented product decisions -- Developing and managing goods and services -- Market-oriented product decisions -- Developing and managing goods and services -- Market-oriented pricing decisions -- Market-oriented distribution decisions -- Market-oriented promotion decisions: Integrating marketing communications -- Developing and managing the integrated marketing communications mix -- Expanding the marketing mix.
0830254846
79027099
Marketing--Management.
HF5415.13 / .P7 2012