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Cases in global marketing strategies /

By: Contributor(s): Material type: TextTextPublication details: Boston : Houghton MifflinCompany, 2004.Edition: 6th edDescription: Mixed pagination : ill. ; 20 cmISBN:
  • 9780618310609
LOC classification:
  • HF5415.13 .J4 2004
Contents:
Introduction -- Understanding the global marketing environment -- Analyzing global marketing opportunities -- Developing global marketing opportunities -- Designing global marketing programs -- Managing the global marketing effort.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - Mang'u General Stacks Non-fiction HF 5415.13 .J4 2004 (Browse shelf(Opens below)) C.1 Available Z005626
Books Books Zetech Library - TRC General Stacks Non-fiction HF 5415.13 .J4 2004 (Browse shelf(Opens below)) C.6 Available Z007670
Books Books Zetech Library - TRC General Stacks Non-fiction HF 5415.13 .J4 2004 (Browse shelf(Opens below)) C.7 Available Z007671
Books Books Zetech Library - TRC General Stacks Non-fiction HF 5415.13 .J4 2004 (Browse shelf(Opens below)) C.5 Available Z006730

Introduction -- Understanding the global marketing environment -- Analyzing global marketing opportunities -- Developing global marketing opportunities -- Designing global marketing programs -- Managing the global marketing effort.

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