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Industrial marketing management : text and cases / Robert W. Haas.

By: Material type: TextTextPublication details: Boston, Mass : PWS-KENT Pub. Co., c1989.Edition: 4th edDescription: xv, 655 p. : ill. ; 24 cmISBN:
  • 0534917224
LOC classification:
  • HF5415.13 .H2713 1989
Contents:
Understanding the industrial marketing environment -- Industrial market and customer behavior -- The industrial marketing process: Segmentation, planning, strategy, and intelligence gathering -- The industrial marketing mix -- Industrial marketing performance: Controlling and evaluating, and international implications -- Cases.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - TRC General Stacks Non-fiction HF5415.13 .H2713 1989 (Browse shelf(Opens below)) C1 Available Z005750

Includes bibliographies and indexes.

Understanding the industrial marketing environment -- Industrial market and customer behavior -- The industrial marketing process: Segmentation, planning, strategy, and intelligence gathering -- The industrial marketing mix -- Industrial marketing performance: Controlling and evaluating, and international implications -- Cases.

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