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Services Marketing : Australian and New Zealand.

By: Contributor(s): Material type: TextTextPublication details: Australia : Prentice Hall, 1998.Description: xi,570p. : ill. ; 18 cmISBN:
  • 9780724811236
LOC classification:
  • HF5415.122 .L68 1998
Contents:
Understanding services -- Understanding the customer and managing relationships -- Strategic issues in services marketing -- Challenges for senior management.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - TRC General Stacks Non-fiction HF5415.122 .L68 1998 (Browse shelf(Opens below)) C1 Available Z005866

includes index.

Understanding services -- Understanding the customer and managing relationships -- Strategic issues in services marketing -- Challenges for senior management.

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