Strategic market management / David A. Aaker.
Material type: TextPublication details: New York : Wiley, c2001.Edition: 6th edDescription: xiii, 338 p. ; 23 cmISBN:- 0471415723 (pbk. : alk. paper)
- HF5415.13 .A23 2001
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - TRC General Stacks | Non-fiction | HF 5415.13 .A23 2001 (Browse shelf(Opens below)) | C.1 | Available | Z005916 |
Includes bibliographical references and index.
Business strategy: The concept and trends in its management -- Strategic market management: An overview -- External and customer analysis -- Competitor analysis -- Market analysis -- Environmental analysis and strategic uncertainty -- Internal analysis -- Obtaining a sustainable competitive advantage -- Differentiation strategies -- Cost, focus, and preemptive move -- Strategic positioning -- Growth strategies: Penetration, product-market expansion, vertical integration, and the big idea -- Diversification -- Strategies in declining and hostile markets -- Global strategies -- Implementation.
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